Central Point, OR

Economy Self Storage

Transactions

WHY THIS DEAL WORKED

Economy Self Storage presented a unique marketing challenge. At the time of sale, the property was approximately 77% occupied and generating rents meaningfully below competing facilities in the market. Rather than focusing solely on the property’s in-place performance, we built the investment story around the identifiable path to improved operations and long-term value creation.

Property Details



Location

Central Point, Oregon

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Property Type

Self Storage



Total Units

291 Units



Total Size

±32,975 Square Feet

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Ownership Type

Private Owner

01 | WE IDENTIFIED THE OPERATIONAL STORY

The property’s largest concentration of vacancy was within its 5×10 units. Ownership had already begun converting select 5x10s into larger 10×10 units and experienced improved occupancy and lease-up velocity as a result.

This gave buyers more than a theoretical value-add story, it provided evidence of a strategy that was already working.

02 | WE QUANTIFIED THE RENTAL UPSIDE

In-place rents remained substantially below competing facilities across several of the property’s primary unit sizes.

Our market analysis demonstrated approximately 30%+ upside to market rents, giving prospective buyers a clear path toward meaningful NOI growth as the property continued to stabilize.

03 | WE HIGHLIGHTED MULTIPLE PATHS TO VALUE CREATION

The opportunity wasn’t dependent on a single assumption.

Buyers could improve performance through continued lease-up, rental rate optimization, and further unit reconfiguration. The property’s 3.05-acre site also provided longer-term optionality for additional units or covered RV parking.

04 | WE SOLD THE OPPORTUNITY, NOT THE PROBLEMS

By clearly defining the property’s challenges and demonstrating how they could become opportunities for the next owner, we created a compelling investment thesis around an asset that could otherwise have been difficult for buyers to underwrite.

The result was a successful transaction that delivered on the sellers’ objectives and carried the deal through to a closed escrow.

THE RESULT

For Braven Commercial, one of the strongest measures of a successful transaction is earning the trust of experienced real estate professionals. The sellers of Economy Self Storage are both long time commercial real estate brokers who understood the marketing and transaction process firsthand.

Following the successful closing, they shared:

“Your professionalism, follow-up and handling of both sides has been exemplary. We could not have asked for more. We asked and you delivered—got us a great price and a closed escrow.”

— Sellers, Economy Self Storage | Commercial Real Estate Brokers

The transaction ultimately came down to identifying the property’s true value proposition, communicating that story effectively to the market, and maintaining disciplined execution through closing.

BRAVEN COMMERCIAL

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